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Tools & Vendor Strategy

Build a smarter ecosystem of tools, platforms, and partners to modernise your insights function and ways of working.

WHAT WE DO

Help you select the right mix of partners & tools, and make them work for your teams.

We assess your current vendor landscape, identify opportunities to streamline or upgrade, and recommend the most relevant combination of traditional agencies, AI tools, and DIY platforms. Beyond selection, we help you manage the transition, ensuring internal adoption and integration into your workflows.

THE QUESTIONS WE HELP OUR CLIENTS TO ANSWER

  • How can we streamline or modernise our vendor ecosystem?
  • Are we using the right mix of traditional, AI, and DIY research tools?
  • Which platforms best match our needs, markets, and team capabilities?
  • How do we select the right partners to guarantee insight and data quality?
  • How do we support adoption and integration of new tools into our ways of working?

OUR PROCESS

OVERVIEW

A structured approach to define your ideal partner and tool ecosystem, aligned with your business needs, market realities, and team capabilities. We combine strategic screening with hands-on change management support.

TIMING

6 to 10 weeks, divided into 3 steps:

  • Current Ecosystem Audit (2–3 weeks)
  • Tool & Vendor Recommendation (2–3 weeks)
  • Adoption Support & Change Roadmap (2–4 weeks)

DELIVERABLES

  • Mapping of current vendor and tool ecosystem
  • Evaluation of existing agency performance and tool usage
  • Shortlist of recommended agencies and platforms (traditional, AI, DIY)
  • Selection matrix aligned with business priorities and team capabilities
  • Cost/benefit analysis of each option
  • Recommendation for optimal partner and platform mix
  • Change support plan to ensure adoption and integration of new tools, platforms, and partners

OUR SOLUTIONS & SERVICES

Data audit & optimisation

Audit all existing data and studies to identify gaps, overlaps, and opportunities to improve access and usage across teams.

Tools & Vendor Strategy

Build a smarter ecosystem of tools, platforms, and partners to modernise your insights function and ways of working.

Data Purchase Optimisation

Maximise the ROI of your data contracts by auditing usage, reducing waste, and renegotiating for better value.

Capability Building

Equip your teams to ask better questions, use data smarter, and turn insights into action.

CMI Operating Model Design

Build the foundation for an insight-driven organisation with the right structure, processes, and ways of working.

Data Process Design

Transform scattered data into a connected, decision-ready system through smart integration, modelling, and visualisation.

Business Strategy and Activation

Turn insights into impact with strategy support, planning workshops, and execution-ready activation tools.

Fractional CMI Partner

Bring senior Insight leadership to your team: part-time, project-based, and fully embedded.

Project Management

Ensure your most critical research projects are flawlessly executed from business questions to impactful delivery.

WANT TO TURN YOUR CONSUMER INTELLIGENCE INTO A COMPETITIVE ADVANTAGE?

DISCOVER HOW WE DELIVER IMPACT — view our case studies.