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Measure what matters.
Multiply the impact.

What we do

CIMETRIQ transforms the way businesses use data and insights to make smarter, faster decisions.

We are a hands-on, action-oriented partner we help you move beyond data into insight-led strategy, decision-making, and commercial growth.

We work with commercial, marketing, and insight teams to:

  • Identify the right questions and data sources
  • Make sure every insight connects to a decision
  • Build internal capabilities that turn insights into action
  • Streamline tools, vendors, and systems for better outcomes and higher ROI
  • Support your strategic projects
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THE SECTORS IN WHICH WE OPERATE

logoAnimal nutrition
logoAutomotive
logoB2B
logoBaby care
logoBeauty
logoBeverages
logoCosmetics
logoCPG
logoE-commerce
logoFashion
logoFinance
logoFood
logoHome care
logoHospitality
logoLuxury
logoOTC
logoPersonal care
logoPet care
logoRetail
logoTelecom
logoTravel
logoWine & spirits
logoTechnology
logoAnimal nutrition
logoAutomotive
logoB2B
logoBaby care
logoBeauty
logoBeverages
logoCosmetics
logoCPG
logoE-commerce
logoFashion
logoFinance
logoFood
logoHome care
logoHospitality
logoLuxury
logoOTC
logoPersonal care
logoPet care
logoRetail
logoTelecom
logoTravel
logoWine & spirits
logoTechnology

Key figures

50+

Years experience leading consumer insight, brand strategy, and commercial advisory projects.

10+

Countries in which we have strategic expertise. Across Asia-Pacific and Africa.

20+

Clients empowered with smarter, faster consumer insight and data

Our solutions

Data audit & optimisation

Audit all existing data and studies to identify gaps, overlaps, and opportunities to improve access and usage across teams.
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Tools & Vendor Strategy

Build a smarter ecosystem of tools, platforms, and partners to modernise your insights function and ways of working.
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Data Purchase Optimisation

Maximise the ROI of your data contracts by auditing usage, reducing waste, and renegotiating for better value.
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Capability Building

Equip your teams to ask better questions, use data smarter, and turn insights into action.
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CMI Operating Model Design

Build the foundation for an insight-driven organisation with the right structure, processes, and ways of working.
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Data Process Design

Transform scattered data into a connected, decision-ready system through smart integration, modelling, and visualisation.
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More solutions

Case study

Enabling B2C innovation through insights and team capability building

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All our case studies

Testimonial

Fabrice is not only a great researcher—he truly understands client needs. His team is great thanks to the inspiration he creates around him, and under his leadership, they always deliver outstanding service.
Yen LE,CMO NESTLE Vietnam

OUR FEED

The real value of insight is what you do with it
Most businesses already have more data and research than they use. But having it doesn’t mean it’s helping. Consumer intelligence...
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The shift from outsourced insight to embedded intelligence
Too often, consumer intelligence lives outside the business: commissioned, delivered, and filed away. It’s shaped by agencies who control the...
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Rethinking market research in the age of AI
In the last two years, AI has moved from theoretical potential to operational reality in market research. But what we’re...
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WANT TO TURN YOUR CONSUMER INTELLIGENCE INTO A COMPETITIVE ADVANTAGE?

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CURIOUS HOW TO CHANGE THE WAY YOU COLLECT & USE INSIGHTS?

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