Skip to main content

Fractional CMI Partner

Bring senior Insight leadership to your team: part-time, project-based, and fully embedded.

WHAT WE DO

Help you strengthen your CMI function with on-demand expertise without hiring full-time.

We act as your flexible CMI partner embedded within your teams to support strategy, elevate insight quality, and build capabilities. Whether you need a temporary CMI lead, help bridging roles, or an expert co-pilot for transformation, we integrate seamlessly into your organisation.

THE QUESTIONS WE HELP OUR CLIENTS TO ANSWER

  • How do we ensure insight leadership when roles are missing or evolving?
  • Who can help embed best practices without hiring full-time?
  • How do we accelerate insight maturity and cross-functional impact?
  • How do we access senior CMI talent without committing to a full-time hire?

OUR PROCESS

OVERVIEW

A fractional or interim CMI leadership model designed to boost your team’s insight maturity and impact, adapted to your resource needs.

TIMING

Custom — based on team setup and internal needs. Can be structured as a recurring part-time role (e.g., 1–2 days/week) or scoped per project or initiative.

DELIVERABLES

  • Embedded strategic advisory and internal stakeholder management
  • Insight planning and prioritisation
  • Capability building and coaching for internal teams
  • Process improvement and CMI best practice implementation

OUR SOLUTIONS & SERVICES

Data audit & optimisation

Audit all existing data and studies to identify gaps, overlaps, and opportunities to improve access and usage across teams.

Tools & Vendor Strategy

Build a smarter ecosystem of tools, platforms, and partners to modernise your insights function and ways of working.

Data Purchase Optimisation

Maximise the ROI of your data contracts by auditing usage, reducing waste, and renegotiating for better value.

Capability Building

Equip your teams to ask better questions, use data smarter, and turn insights into action.

CMI Operating Model Design

Build the foundation for an insight-driven organisation with the right structure, processes, and ways of working.

Data Process Design

Transform scattered data into a connected, decision-ready system through smart integration, modelling, and visualisation.

Business Strategy and Activation

Turn insights into impact with strategy support, planning workshops, and execution-ready activation tools.

Fractional CMI Partner

Bring senior Insight leadership to your team: part-time, project-based, and fully embedded.

Project Management

Ensure your most critical research projects are flawlessly executed from business questions to impactful delivery.

WANT TO TURN YOUR CONSUMER INTELLIGENCE INTO A COMPETITIVE ADVANTAGE?

DISCOVER HOW WE DELIVER IMPACT — view our case studies.