Existing Data Audit & Optimisation
Audit all existing data and studies to identify gaps, overlaps, and opportunities to improve access and usage across teams.
WHAT WE DO
Help you clarify what you have, what you miss, and what you could use better.
A structured review of all your internal and external data assets, past studies, and insight flows to identify blind spots, duplications, and underused sources. We map how insights are currently used across teams and provide actionable recommendations to improve visibility, alignment, and impact of insights on decision-making.
THE QUESTIONS WE HELP OUR CLIENTS TO ANSWER
- What data and studies already exist?
- Are those data really being used and how?
- What knowledge is missing to support better decisions?
- How can we improve access and usage?
OUR PROCESS
OVERVIEW
Provide a comprehensive audit that brings together your business priorities, available data, and internal ways of working to ensure insights are visible, accessible and aligned with business needs.
TIMING
3 to 5 weeks, divided into 3 steps:
- Business Priorities alignment & data & study inventory (1 to 2 weeks)
- Usage mapping & gap analysis (1–2 weeks)
- Optimisation plan & recommendations (1 week)
DELIVERABLES
- Inventory of internal & external data assets and studies
- Usage map by team, function, and business decisions
- Identification of blind spots, duplications, and underused resources
- Knowledge gap analysis vs business priorities
- Recommendations to improve data visibility and usage
OUR SOLUTIONS & SERVICES
Data audit & optimisation
Audit all existing data and studies to identify gaps, overlaps, and opportunities to improve access and usage across teams.
Tools & Vendor Strategy
Build a smarter ecosystem of tools, platforms, and partners to modernise your insights function and ways of working.
Data Purchase Optimisation
Maximise the ROI of your data contracts by auditing usage, reducing waste, and renegotiating for better value.
Capability Building
Equip your teams to ask better questions, use data smarter, and turn insights into action.
CMI Operating Model Design
Build the foundation for an insight-driven organisation with the right structure, processes, and ways of working.
Data Process Design
Transform scattered data into a connected, decision-ready system through smart integration, modelling, and visualisation.
Business Strategy and Activation
Turn insights into impact with strategy support, planning workshops, and execution-ready activation tools.