Capability Building
Equip your teams to ask better questions, use data smarter, and turn insights into action.
WHAT WE DO
Help your teams grow into confident, insight-driven decision-makers.
We design and deliver tailored training programs that strengthen insight capabilities across functions. From building a strong insight culture to mastering DIY research or turning data into commercial stories, we help embed consumer-centric thinking at every level of the organisation.
THE QUESTIONS WE HELP OUR CLIENTS TO ANSWER
- Are our teams really Consumer Centric?
- Are they trained to maximise the usage of insights in the organisation?
- Do they know how to turn insights into concrete actions?
- Do they know how to turn a business need into an insight brief?
OUR PROCESS
OVERVIEW
A modular and hands-on learning journey tailored by team profile, blending foundational knowledge with business-relevant applications. Trainings are practical, interactive, and designed to unlock real behavioural change.
TIMING
Flexible, based on your needs. Programs can range from single workshops to multi-week learning tracks.
DELIVERABLES
- Custom training plans by function and team maturity
- Practical exercises using your own data and case studies
- Toolkits and templates for immediate application
- Post-training evaluation and team feedback
EXAMPLES OF TRAINING TOPIC
FOR ALL TEAMS
- Building an insight mindset and culture
- Writing better insight briefs
FOR SALES & TRADE TEAMS
- Retail & shopper insight fundamentals
- Building commercial stories with data
FOR MARKETING & BRAND TEAMS
- Connecting insights to brand positioning
- Market landscaping & competitor analysis
OUR SOLUTIONS & SERVICES
Data audit & optimisation
Audit all existing data and studies to identify gaps, overlaps, and opportunities to improve access and usage across teams.
Tools & Vendor Strategy
Build a smarter ecosystem of tools, platforms, and partners to modernise your insights function and ways of working.
Data Purchase Optimisation
Maximise the ROI of your data contracts by auditing usage, reducing waste, and renegotiating for better value.
Capability Building
Equip your teams to ask better questions, use data smarter, and turn insights into action.
CMI Operating Model Design
Build the foundation for an insight-driven organisation with the right structure, processes, and ways of working.
Data Process Design
Transform scattered data into a connected, decision-ready system through smart integration, modelling, and visualisation.
Business Strategy and Activation
Turn insights into impact with strategy support, planning workshops, and execution-ready activation tools.