Business Strategy and Activation
Turn insights into impact with strategy support, planning workshops, and execution-ready activation tools.
WHAT WE DO
Help your teams move from insight to real business action — across marketing, sales, trade and innovation.
We work alongside your teams to ensure that insights lead to real business outcomes. Whether through activation workshops, support for strategic planning, or tools to prepare commercial arguments, we help embed insights where they matter most: in the decisions your business takes.
THE QUESTIONS WE HELP OUR CLIENTS TO ANSWER
- How do we turn insights into real business action?
- Where can we better connect insights to marketing, innovation, and sales planning?
- How do we make better use of existing data and insights in our strategic planning?
OUR PROCESS
OVERVIEW
We adapt our support to your business context — from turning the results of a study into a clear action plan for your team, to preparing impactful materials for a key meeting or negotiation. Our goal is to ensure insights are clearly communicated, understood, and actioned.
TIMING
Flexible — depending on the scope of support. From one-off sessions (e.g., workshop to action a study) to ongoing involvement (e.g., supporting strategic planning cycles or preparing for retail negotiations).
DELIVERABLES
- Strategic planning sessions for Marketing teams
- Innovation insight loops for Product teams
- Sales/channel playbooks for Commercial teams
- Summary roadmap linking insight themes to business execution
OUR SOLUTIONS & SERVICES
Data audit & optimisation
Audit all existing data and studies to identify gaps, overlaps, and opportunities to improve access and usage across teams.
Tools & Vendor Strategy
Build a smarter ecosystem of tools, platforms, and partners to modernise your insights function and ways of working.
Data Purchase Optimisation
Maximise the ROI of your data contracts by auditing usage, reducing waste, and renegotiating for better value.
Capability Building
Equip your teams to ask better questions, use data smarter, and turn insights into action.
CMI Operating Model Design
Build the foundation for an insight-driven organisation with the right structure, processes, and ways of working.
Data Process Design
Transform scattered data into a connected, decision-ready system through smart integration, modelling, and visualisation.
Business Strategy and Activation
Turn insights into impact with strategy support, planning workshops, and execution-ready activation tools.