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Explore our latest updates, gain value from our insights and foresights, and stay informed on recent events and activities.

Rethinking market research in the age of AI
In the last two years, AI has moved from theoretical potential to operational reality in market research. But what we’re...
The shift from outsourced insight to embedded intelligence
Too often, consumer intelligence lives outside the business: commissioned, delivered, and filed away. It’s shaped by agencies who control the...
The real value of insight is what you do with it
Most businesses already have more data and research than they use. But having it doesn’t mean it’s helping. Consumer intelligence...

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