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Data Purchase Optimisation

Maximise the ROI of your data contracts by auditing usage, reducing waste, and renegotiating for better value.

WHAT WE DO

Help you spend smarter on data and studies.

We assess your current data purchases, from trackers to ad hoc studies, and identify where value is lost : whether through underused outputs, duplicated spend, or misaligned scopes. We support your teams in renegotiating contracts and refining scopes to reduce costs and increase relevance.

THE QUESTIONS WE HELP OUR CLIENTS TO ANSWER

  • Are we getting the most out of our current data contracts?
  • How can we renegotiate smarter to get more value from our partners?

OUR PROCESS

OVERVIEW

A pragmatic approach focused on auditing existing data partnerships and contracts, aligning them with actual business use and outcomes, and preparing negotiation strategies to optimize value and budget allocation.

TIMING

3 to 6 weeks, divided into 3 phases:

  • Contract & Value Audit (1–2 weeks)
  • Optimisation Strategy (1–2 weeks)
  • Renegotiation Support (1–2 weeks)

DELIVERABLES

  • Comprehensive audit of data and research contracts
  • Usage and business value analysis (by team, frequency, and strategic relevance)
  • Identification of redundant or low-impact purchases and reporting deliverables
  • Recommendations to refine contract scopes and improve service and delivery relevance
  • Vendor-by-vendor optimisation strategy (what to keep, revise, consolidate, or stop)
  • Final optimisation roadmap with cost efficiencies and service improvement actions
  • Active support in renegotiation with key vendors, aligned to your strategic and operational needs

OUR SOLUTIONS & SERVICES

Data audit & optimisation

Audit all existing data and studies to identify gaps, overlaps, and opportunities to improve access and usage across teams.

Tools & Vendor Strategy

Build a smarter ecosystem of tools, platforms, and partners to modernise your insights function and ways of working.

Data Purchase Optimisation

Maximise the ROI of your data contracts by auditing usage, reducing waste, and renegotiating for better value.

Capability Building

Equip your teams to ask better questions, use data smarter, and turn insights into action.

CMI Operating Model Design

Build the foundation for an insight-driven organisation with the right structure, processes, and ways of working.

Data Process Design

Transform scattered data into a connected, decision-ready system through smart integration, modelling, and visualisation.

Business Strategy and Activation

Turn insights into impact with strategy support, planning workshops, and execution-ready activation tools.

Fractional CMI Partner

Bring senior Insight leadership to your team: part-time, project-based, and fully embedded.

Project Management

Ensure your most critical research projects are flawlessly executed from business questions to impactful delivery.

WANT TO TURN YOUR CONSUMER INTELLIGENCE INTO A COMPETITIVE ADVANTAGE?

DISCOVER HOW WE DELIVER IMPACT — view our case studies.