CMI Operating Model Design
Build the foundation for an insight-driven organisation with the right structure, processes, and ways of working.
WHAT WE DO
Help you embed insights at the heart of everyday decisions.
Define the practical building blocks of an internal CMI system that works.
We help you design a CMI operating model that fits your organisation — centralised, hybrid, or embedded. This includes defining team roles, aligning processes, and developing practical templates, toolkits to ensure insights are used consistently and effectively across functions.
THE QUESTIONS WE HELP OUR CLIENTS TO ANSWER
- How should roles, responsibilities, and processes be defined to support insight-driven decisions?
- How do we standardise briefs, workflows, and decision tools across teams?
- What’s needed to embed insight-first habits into everyday business?
- What is the right CMI model for our organisation — centralised, embedded, or hybrid?
OUR PROCESS
OVERVIEW
A collaborative design journey that aligns your CMI structure, tools, and ways of working with your business needs. We translate strategic intent into daily habits through clear governance, standard templates, and practical toolkits.
TIMING
6 to 10 weeks, delivered in 3 key phases:
- Diagnostic & Maturity Assessment (2–3 weeks)
- Model & Toolkit Design (2–4 weeks)
- Embedding & Adoption Planning (2–3 weeks)
DELIVERABLES
- Assessment of current insight structure and maturity
- Recommendation on the most suitable CMI model (centralised, embedded, or hybrid)
- Operating model blueprint: roles, responsibilities, and governance
- Standardised briefing, decision, and collaboration templates
- Best practice toolkit for insight planning, delivery, and activation
- SOPs and integration plan to embed insight into day-to-day work (e.g. insight briefing process, campaign planning checklist)
OUR SOLUTIONS & SERVICES
Data audit & optimisation
Audit all existing data and studies to identify gaps, overlaps, and opportunities to improve access and usage across teams.
Tools & Vendor Strategy
Build a smarter ecosystem of tools, platforms, and partners to modernise your insights function and ways of working.
Data Purchase Optimisation
Maximise the ROI of your data contracts by auditing usage, reducing waste, and renegotiating for better value.
Capability Building
Equip your teams to ask better questions, use data smarter, and turn insights into action.
CMI Operating Model Design
Build the foundation for an insight-driven organisation with the right structure, processes, and ways of working.
Data Process Design
Transform scattered data into a connected, decision-ready system through smart integration, modelling, and visualisation.
Business Strategy and Activation
Turn insights into impact with strategy support, planning workshops, and execution-ready activation tools.